If the ingredient list starts with refined wheat flour, that snack isn't in this collection. Every product here is 100% maida-free — millet cookies made with sprouted ragi and jaggery, baked namkeen in five Indian flavours, crunchy crispies and bites, and 35g dry-fruit energy bars. We use whole grains the way they were meant to be used: ragi and jowar for calcium and iron, whole millets for fibre, jaggery and dates where sweetness is needed.
Why does no-maida matter? Refined flour is stripped of fibre and nutrients, digests like sugar, and fills snack-time with empty calories — a real concern when it's your child's third biscuit of the day. Swapping to millet-based snacks keeps the crunch and the fun while quietly adding minerals, fibre and slow-release energy.
Everything is baked or roasted rather than fried where possible, made without preservatives or artificial flavours, and lab-tested in-house to BIS standards. From tiffin boxes to chai-time to travel bags, this is snacking you don't have to think twice about — for kids from 1 year, and for everyone else in the house who keeps stealing their biscuits.